As renewable energy capacity accelerates, retailers face the challenge of linking renewable generation directly with retail customers in a transparent, value-driven way.

To solve this, Plenitude ran the “One To Zero Challenge”, a global innovation call designed to find the most effective solutions for integrating renewable generation and retail markets.

The challenge drew over 100 applications from 29 countries, with just nine finalists selected for the final round. Enosi’s Powertracer technology emerged as the winner — recognised for its proven deployment, relevant innovation, and speed to market.

Through Powertracer, Plenitude launched “Adopt A Panel” (Adotta un Pannello) — a unique virtual solar product allowing customers to rent panels from a 30MW solar farm in Sardinia.

In return, participants receive free energy credits linked to their panel’s production, generating monthly bill savings while supporting the growth of renewable energy.

The initiative allows customers to:

• Virtually connect to solar generation in real time

• See measurable, traceable energy flows from specific solar panels

• Benefit financially from clean energy generation

Launched in May 2025 with a national TV campaign, “Adopt A Panel” resonated instantly with Italian consumers, particularly those previously locked out of accessing clean energy, like renters and apartment dwellers.

The results have been exceptional:

• 60,000 customers onboarded within 6 months of launch, with continued growth

• 66% of customers were new to Plenitude, demonstrating strong acquisition potential

• The first solar farm allocation sold out rapidly, prompting expansion into additional capacity

The campaign not only introduced a new commercial model for renewable engagement but also strengthened Plenitude’s position as a digital and environmental innovator.

Why Powertracer

Enosi’s Powertracer provided the foundational technology for the initiative — enabling accurate, traceable energy attribution between solar generation and consumer use. Its proven scalability, market readiness, and transparent data architecture made it the ideal engine for Plenitude’s innovation.

Key Advantages:

• Speed to market: Rapid implementation aligned with Plenitude’s marketing timelines

• Proven performance: Built on deployments in regulated markets with live data integrity

• Customer transparency: Real-time tracking of energy flows to enhance consumer trust

Following the success of the initial launch, Plenitude is now expanding solar farm capacity to meet ongoing demand and exploring further opportunities for Powertracer integration across its retail products.

The “Adopt A Panel” model demonstrates how digital traceability and retail innovation can drive both customer loyalty and renewable investment — a template now being watched by utilities worldwide.