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As renewable energy capacity accelerates, retailers face the challenge of linking renewable generation directly with retail customers in a transparent, value-driven way.

To solve this, Plenitude ran the “One To Zero Challenge”, a global innovation call designed to find the most effective solutions for integrating renewable generation and retail markets.

The challenge drew over 100 applications from 29 countries, with just nine finalists selected for the final round. Enosi’s Powertracer technology emerged as the winner — recognised for its proven deployment, relevant innovation, and speed to market.

Through Powertracer, Plenitude launched “Adopt A Panel” (Adotta un Pannello) — a unique virtual solar product allowing customers to rent panels from a 30MW solar farm in Sardinia.

In return, participants receive free energy credits linked to their panel’s production, generating monthly bill savings while supporting the growth of renewable energy.

The initiative allows customers to:

• Virtually connect to solar generation in real time

• See measurable, traceable energy flows from specific solar panels

• Benefit financially from clean energy generation

Launched in May 2025 with a national TV campaign, “Adopt A Panel” resonated instantly with Italian consumers, particularly those previously locked out of accessing clean energy, like renters and apartment dwellers.

The results have been exceptional:

• 340,000 customers onboarded within 3 months of launch, with continued growth

• 66% of customers were new to Plenitude, demonstrating strong acquisition potential

• The first solar farm allocation sold out rapidly, prompting expansion into additional capacity

The campaign not only introduced a new commercial model for renewable engagement but also strengthened Plenitude’s position as a digital and environmental innovator.

Why Powertracer

Enosi’s Powertracer provided the foundational technology for the initiative — enabling accurate, traceable energy attribution between solar generation and consumer use. Its proven scalability, market readiness, and transparent data architecture made it the ideal engine for Plenitude’s innovation.

Key Advantages:

• Speed to market: Rapid implementation aligned with Plenitude’s marketing timelines

• Proven performance: Built on deployments in regulated markets with live data integrity

• Customer transparency: Real-time tracking of energy flows to enhance consumer trust

Following the success of the initial launch, Plenitude is now expanding solar farm capacity to meet ongoing demand and exploring further opportunities for Powertracer integration across its retail products.

The “Adopt A Panel” model demonstrates how digital traceability and retail innovation can drive both customer loyalty and renewable investment — a template now being watched by utilities worldwide.

With energy-intensive operations and a national network of stores, Woolworths needed a way to optimise solar energy use beyond a single site. While rooftop solar installations deliver clean electricity, excess generation is often wasted or undervalued when exported back to the grid. Woolworths sought a more efficient and impactful use of its solar assets, aiming to reduce both energy costs and emissions at scale.

Enosi Energy deployed its Powertracer platform to enable Virtual Net Metering across the Townsville region. The system matches surplus solar generation from the distribution centre to the daytime electricity consumption of seven participating stores, including two Big W locations. Energy is matched in 30-minute intervals, ensuring a high level of traceability and effective utilisation of renewable electricity across the network. The project also integrates with the local energy provider’s billing system for seamless credit transfer and transparent reporting.

Since the initial rollout in August 2024, more than 400 MWh of solar energy has been matched through Powertracer, resulting in direct energy cost savings and an estimated 250 tonnes of carbon emissions avoided. The successful expansion highlights how distributed generation can be centrally managed to deliver both environmental and economic outcomes. Woolworths is now exploring further applications of the model across its broader operations, with the VNM system providing a scalable pathway to support its green energy transition goals.

Learn about how this works (Read the story on PV Magazine).

EG Funds faced the challenge of reducing its carbon footprint and achieving its goal of Real Zero Carbon by 2030. Traditional Power Purchase Agreements (PPAs) were not sufficient to meet their needs for a scalable, cost-effective, and reliable renewable energy supply that could be directly matched to their energy consumption patterns.

Enosi Energy introduced the MESA, enabled by their Powertracer software, which provides a grid-scalable, clean energy traceability solution. This agreement allows EG Funds to match renewable energy from Photon Energy’s solar farms in the Riverina region to the energy loads of their Sydney properties every 30 minutes. The collaboration also involved Next Business Energy, ensuring a seamless integration and delivery of renewable energy.

The implementation of the MESA has enabled EG Funds to match up to 85% of their energy consumption with renewable sources, significantly reducing their carbon footprint. This initiative not only supports EG Funds’ sustainability goals but also sets a precedent for other commercial real estate firms. The success of this project highlights the potential for MESAs to become a standard in renewable energy procurement, offering a cost-effective and scalable solution for clean energy adoption.

The Port of Brisbane faced a significant challenge: its 800kW rooftop solar system, installed at the International Cruise Terminal, produced more electricity than the terminal could consume. This excess energy was not being utilised efficiently, leading to missed opportunities for cost savings and sustainability improvements across other Port-operated sites.

Momentum Energy introduced its Virtual Solar Sharing (VSS) to the Port of Brisbane. Using the Enosi Powertracer Platform, the VSS allowed the Port to virtually share the excess solar energy generated at the terminal with other Port-operated sites. This innovative solution enabled the Port to financially offset the excess solar production against the energy consumption at other locations, maximising the use of its solar assets.

The implementation of the VSS resulted in significant energy cost savings for the Port of Brisbane. By sharing the benefits of the excess solar power across its facilities, the Port not only supported its Net Zero ambitions but also demonstrated its commitment to sustainability to customers and stakeholders.

The successful trial led to an extension of the VSS contract for an additional 33 months, showcasing the effectiveness and scalability of the solution.

Learn about how this works from RenewEconomy

Singapore faced several barriers in its clean energy transition, including limited access to renewable energy sources and a lack of transparency in energy trading. These challenges restricted the adoption of solar energy and prevented consumers from engaging meaningfully in the renewable energy market. A solution was needed to empower consumers and producers, creating a transparent and accessible platform for energy trading that would facilitate the broader use of solar power.

Enosi’s technology served as the backbone for SolarShare 2.0, in providing a peer-to-peer energy trading platform that enables consumers to directly trade solar energy with producers. By partnering with Enosi, Senoko Energy ensured the platform was tailored to meet the needs of Singapore’s energy market. SolarShare 2.0 integrates Enosi’s expertise in energy traceability, allowing consumers to access real-time data on energy use and participate in transparent energy transactions.

The launch of SolarShare 2.0 has marked a significant step in Singapore’s renewable energy journey. With Enosi’s technology and Senoko Energy’s industry leadership, the platform has successfully facilitated the trading of solar energy, giving consumers more control over their energy consumption and reducing the nation’s carbon footprint.

Hunter Douglas was producing excess electricity from its rooftop solar system and wanted to involve employees in its sustainability vision while saving them money on their power bills.

By connecting staff homes to the Hunter Douglas retail contract using Powertracer, employees can use power generated by the company’s solar panels on weekends and after 4pm, at a discounted rate.

Using smart metering data, Powertracer traces, matches and settles energy production and consumption at thirty minute intervals, so Hunter Douglas employees can see exactly where their energy is coming from at any given time, and how much they’re saving by using electricity from Hunter Douglas’ rooftop.

Read the story from PV Magazine

Canva is committed to driving the transition to clean energy. Ensuring the tech unicorn is powered by renewables is non-negotiable for the Canva team.

Canva entered into a PPA where their supplier Simply Energy will match its energy to 30 minute renewable production using Powertracer. This lets Canva see the exact source, time and price of their energy around the clock.

The matched clean energy comes from Parkes and Griffiths solar farms to their head office in Sydney all day, every day. Using Powertracer Canva can be confident that they are well on their way to True Zero — 24/7 carbon-free energy.

Energy Locals is all about empowering people to make the right choices when it comes to clean energy. The challenge has been a lack of energy transparency that leaves the true cost and source of clean energy hidden.

Using Powertracer, any consumer can become part of the planet-saving mission, matching excess solar production with household demand so that the whole community can share in the available solar energy.

Now, Energy Locals consumers across Australia have greater transparency over their energy and more confidence to take concrete actions in the fight against climate change.

Learn about how this works for Repower Mornington Peninsula.